For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an 🇺🇸 American digital nomad living in 🇳🇿 New Zealand, Caelan started his career as an acrobat in the circus. 🎪 He wrote the book on Marketing Yourself 📙 and is on a mission to help one million people develop a playful attitude about life. ✨
New WordPress design and Mighty Network community
Hello Reader,
Rebecca Houghton wanted to position her community as the premium resource for B-Suite Leaders - the modern middle manager.
But her website was built on WordPress.com (not .org), her team had a hard time making it work, and there was not enough technical aptitude to create a membership experience that was smooth and easy.
The business couldn’t get any bigger because of capacity constraints, so they could not sell more, grow, or scale within their existing systems.
BoldHR® contracted Stellar Platforms to undertake an ambitious overhaul of their digital infrastructure:
- WordPress website redesign and copywriting
- email automations for new subscribers in different market segments
- an intake quiz as a lead magnet, delivering 6 different outcomes based on score
- a new membership site on Mighty Networks, with multiple pricing tiers
Case Study: Membership Community with Lead Generation Funnels
The B-Suite Benchmarks™ SNAPSHOT was built using Gravity Forms, a sophisticated form plugin that allowed us to display a different page after completion of the quiz, based on the final score.
This intake quiz serves as both a lead magnet and market research.
This data is passed to Zoho CRM using Zapier, and triggers a dedicated email automation sequence that was copywritten by Creative Director Caelan Huntress in Rebecca’s voice.
We also helped her scale her marketing with email automation. With multiple series delivered to segments of her list, new subscribers are nurtured without any additional work from Rebecca or her team.
Here are the subject lines of 3 parallel automations, which were all written, designed, and set up to deliver in Zoho Campaigns:
For the membership area, we made test accounts on Mighty Networks and Circle, to audit the capabilities of each. After writing up a report detailing the advantages and disadvantages of each option, and making recommendations to the client, we chose Mighty Networks and designed the experience in alignment with the BoldHR® branding.
Rebecca took the opportunity to redesign her group program’s curriculum, while Stellar Platforms laid out the new video lessons and PDF workbooks in a series of pleasing, eye-catching modules.
Then we set up payment plans for each of the membership levels, integrating Stripe and Zoho with Zapier, for a complete holistic system.
We finished the work by creating dozens of SOPs for her team to handle the back-end infrastructure, so they could continue to run the business functions independently.
Now the team has more operational capacity, the quality of Rebecca’s coaching has improved, and the level of engagement in her group coaching program is much higher.
You can see the results of the digital marketing work Stellar Platforms produces on our Case Studies page.
If you need help with your marketing, sign up for a free, no-obligation marketing consultation here: https://stellarplatforms.com/consultation
Stellar Platforms Newsletter
For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an 🇺🇸 American digital nomad living in 🇳🇿 New Zealand, Caelan started his career as an acrobat in the circus. 🎪 He wrote the book on Marketing Yourself 📙 and is on a mission to help one million people develop a playful attitude about life. ✨
Hello Reader, In 24 hours, I'll be going live with the Authorverse community to teach my newest workshop, '5 Business Models Behind Books.' Here are the 5 books I will be using to illustrate the 5 business models: (Yes, I am using my own book as an example. Teacher's prerogative. 😁) In working with so many experts and entrepreneurs over the past decade, I have been on the back-end of many businesses that rely on a published book as the cornerstone of their positioning. The 5 business models I...
Hello Reader, How do authors build a thriving business around their published work? Spoiler alert: it's not by selling more books. In my work over the past decade with authors, coaches, and speakers, I have been behind-the-scenes of multiple 6- and 7-figure businesses. I've seen how their businesses are structured, developed the commercial offers they make to their audience, and learned firsthand what's working, and what's a waste of time. Next week, I'm teaching a free workshop for the...
Hello Reader, In every story, there are three characters: the hero, the villain, and the victim. A century ago, American film was born out of the vaudeville scene. The main storytelling medium at the time was melodrama, when the characters were almost comically basic. Think of the mustachio-twirling villain, tying a damsel in distress to the train tracks, being thwarted by a gun-toting hero, and you have all the basics you need to tell a compelling story: setting, conflict, and characters....