[Case Study] Speaker Collaterals for Leadership Keynote Speaker Dave Rosenberg


Hello Reader,

When a public speaker wants to charge professional rates, they need professional marketing collateral.

In addition to a /speaking page on yourname.com, every professional speaker needs to have:

  • 3-minute video demo reel
  • Multi-page PDF Speaker Kit
  • Media Kit with headshots, bio, and introduction

Since I help people tell better stories using digital media, creating speaker collateral is something I often do for my clients.

Authors, coaches, and speakers are the kinds of entrepreneurs that make a living from their expertise.

Sharing your expertise in the most media-friendly manner might not be in your wheelhouse. But it is in mine.

Recently I made a full set of speaker collaterals for leadership keynote speaker Dave Rosenberg. If you’d like to see the quality of work that I do, you can click below to review his new:

Developing these materials was the culmination of six months of work together. In addition to producing these high-quality representations of Dave’s work, Stellar Platforms also:

  • Interviewed, hired, and trained Dave’s first marketing VA
  • Created a series of SOPs documenting a new content production pipeline
  • Wrote email newsletters based off Dave's videos, and trained his VA on how to transform future videos into social media posts
  • Created a Sales Navigator campaign to generate new leads on LinkedIn
  • Managed the outbound prospecting and integration with Zoho CRM
  • Identified dozens of reusable Magnetic Messages centered in his IP

“What you’ve done by creating this material,” Dave told me, “is enable me to believe in the value that I bring to the table. That’s the true gift. I have the confidence to dream bigger, and to go after that dream.”

If you’re a professional (or future) speaker who needs a new sizzle reel, or a flashy onesheet that describes your keynote, hit reply and we can start a conversation.

You can also review my case studies to see if this is the quality of work you want supporting your personal platform.

Stellar Platforms Newsletter

For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an 🇺🇸 American digital nomad living in 🇳🇿 New Zealand, Caelan started his career as an acrobat in the circus. 🎪 He wrote the book on Marketing Yourself 📙 and is on a mission to help one million people develop a playful attitude about life. ✨

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