[Case Study] Speaker Collaterals for Leadership Keynote Speaker Dave Rosenberg


Hello Reader,

When a public speaker wants to charge professional rates, they need professional marketing collateral.

In addition to a /speaking page on yourname.com, every professional speaker needs to have:

  • 3-minute video demo reel
  • Multi-page PDF Speaker Kit
  • Media Kit with headshots, bio, and introduction

Since I help people tell better stories using digital media, creating speaker collateral is something I often do for my clients.

Authors, coaches, and speakers are the kinds of entrepreneurs that make a living from their expertise.

Sharing your expertise in the most media-friendly manner might not be in your wheelhouse. But it is in mine.

Recently I made a full set of speaker collaterals for leadership keynote speaker Dave Rosenberg. If you’d like to see the quality of work that I do, you can click below to review his new:

Developing these materials was the culmination of six months of work together. In addition to producing these high-quality representations of Dave’s work, Stellar Platforms also:

  • Interviewed, hired, and trained Dave’s first marketing VA
  • Created a series of SOPs documenting a new content production pipeline
  • Wrote email newsletters based off Dave's videos, and trained his VA on how to transform future videos into social media posts
  • Created a Sales Navigator campaign to generate new leads on LinkedIn
  • Managed the outbound prospecting and integration with Zoho CRM
  • Identified dozens of reusable Magnetic Messages centered in his IP

“What you’ve done by creating this material,” Dave told me, “is enable me to believe in the value that I bring to the table. That’s the true gift. I have the confidence to dream bigger, and to go after that dream.”

If you’re a professional (or future) speaker who needs a new sizzle reel, or a flashy onesheet that describes your keynote, hit reply and we can start a conversation.

You can also review my case studies to see if this is the quality of work you want supporting your personal platform.

Stellar Platforms Newsletter

For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an 🇺🇸 American digital nomad living in 🇳🇿 New Zealand, Caelan started his career as an acrobat in the circus. 🎪 He wrote the book on Marketing Yourself 📙 and is on a mission to help one million people develop a playful attitude about life. ✨

Read more from Stellar Platforms Newsletter

Hello Reader, In 24 hours, I'll be going live with the Authorverse community to teach my newest workshop, '5 Business Models Behind Books.' Here are the 5 books I will be using to illustrate the 5 business models: (Yes, I am using my own book as an example. Teacher's prerogative. 😁) In working with so many experts and entrepreneurs over the past decade, I have been on the back-end of many businesses that rely on a published book as the cornerstone of their positioning. The 5 business models I...

5 business models behind books

Hello Reader, How do authors build a thriving business around their published work? Spoiler alert: it's not by selling more books. In my work over the past decade with authors, coaches, and speakers, I have been behind-the-scenes of multiple 6- and 7-figure businesses. I've seen how their businesses are structured, developed the commercial offers they make to their audience, and learned firsthand what's working, and what's a waste of time. Next week, I'm teaching a free workshop for the...

hero-villain

Hello Reader, In every story, there are three characters: the hero, the villain, and the victim. A century ago, American film was born out of the vaudeville scene. The main storytelling medium at the time was melodrama, when the characters were almost comically basic. Think of the mustachio-twirling villain, tying a damsel in distress to the train tracks, being thwarted by a gun-toting hero, and you have all the basics you need to tell a compelling story: setting, conflict, and characters....