Hello Reader, Creating a whitepaper accomplishes two important goals:
Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.) The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.) If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop. I'll be sharing with all attendees:
Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great. You're already registered, so I'll see you there! If you don't mind, please forward this email to someone you know who would benefit from attending. |
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
'We don't rise to the level of our expectations, we fall to the level of our training.' - Archilochus Hello Reader, You know that feeling when you're juggling five ideas, six tabs, and a dozen half-finished chats with ChatGPT? Your brain is buzzing, your files are scattered, and your best insights are lost in the mess. Now imagine turning ChatGPT into your command center. All your notes, files, and conversations—organized by project, remembered forever. As of now, Projects are only available...
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." — Alvin Toffler Hello Reader, We are living through a revolution of intelligence, from human to artificial. The illiterate of the 21st century will be those humans stuck in the 20th century's methods of working. Those of us preparing for the future of work are unlearning, and relearning, how we work, through our relationship with AI. Professionals who take the...
Hello Reader, Robots can now out-human humans. In a recent study, more than 1000 people at UC San Diego took part in a classic Turing test with four GenAI models. GPT-4.5 was selected as the real human 73% of the time, according to this preprint study released last week. This marks a significant milestone in AI development. The Turing Test was proposed in 1950 by Alan Turing as a method to determine if a machine could exhibit behaviour as intelligent as a human. His paper 'Computing Machinery...