For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an πΊπΈ American digital nomad living in π³πΏ New Zealand, Caelan started his career as an acrobat in the circus. πͺ He wrote the book on Marketing Yourself π and is on a mission to help one million people develop a playful attitude about life. β¨
Build your email list with a Whitepaper
|
Hello Reader, Creating a whitepaper accomplishes two important goals:
Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.) The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.) If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop. I'll be sharing with all attendees:
Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great. You're already registered, so I'll see you there! If you don't mind, please forward this email to someone you know who would benefit from attending. |
Stellar Platforms Newsletter
For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an πΊπΈ American digital nomad living in π³πΏ New Zealand, Caelan started his career as an acrobat in the circus. πͺ He wrote the book on Marketing Yourself π and is on a mission to help one million people develop a playful attitude about life. β¨
Hello Reader, ChatGPT has me much less enthusiastic about writing and publishing. In the nearly two years since consumer-facing AI chatbot apps have been made available, as a writer, I have found my own interest in writing has been diminishing. I find it harder to send newsletters, write my next book, and post on social media, because I have two choices: Continue writing by hand (which I love to do) and take more time about it than others do, or Use AI to spend more time editing bland copy,...
Hello Reader, When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker collateral is something I often do for my clients. Authors, coaches, and speakers are the kinds of...
Hello Reader, In 24 hours, I'll be going live with the Authorverse community to teach my newest workshop, '5 Business Models Behind Books.' Here are the 5 books I will be using to illustrate the 5 business models: (Yes, I am using my own book as an example. Teacher's prerogative. π) In working with so many experts and entrepreneurs over the past decade, I have been on the back-end of many businesses that rely on a published book as the cornerstone of their positioning. The 5 business models I...