Hello Reader,
This week marks the 1-year anniversary of the publication of my first book, Marketing Yourself.
Here's the replay of the Launch Party. During this 45-minute video, recorded last year, you can see:
Writing this book took me five years, because I wanted it to be good. People say it's a worthwhile read:
![]() |
![]() |
![]() |
I'm especially proud of finishing this book before the world of generative AI transformed content production. No bots were used in the creation of this book!
π Here's my gift to you:
You can download the PDF or EPUB digital copy of Marketing Yourself. This is a full copy of the manuscript, and I hope it helps you grow your business and increase your impact in the world.
If it does, I'd love to hear about it on the hashtag #MarketingYourselfBook.
To celebrate the birthday of Marketing Yourself, you can get the 16 Cornerstone Workbooks for half price.
There are 4 Workbooks for every Cornerstone of your Personal Platform - your Positioning, your Profit, your Strategy, and your Systems.
Each workbook is accompanied by a short, 5-10 minute video describing the purpose of the workbook, and how to use it.
The copywriting formulas and plug-and-play templates are what I use in my digital marketing agency, Stellar Platforms, to help experts and entrepreneurs elevate their impact, income, and influence.
The workbook titles are:
If you are ready to do the practical work to elevate your Personal Platform, buy the Cornerstone Workbooks today!
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
π Prompting is the most important skill of the future. Hello Reader, Good prompts get good outputs, and if you're not working on your prompting skills (promptly!) then you are falling behind. You know what they say, 'Garbage in, garbage out.' If your prompts are garbage, your results will be, too. But if you use a framework like PILLARS, you will clearly scope what you want a GPT model to produce for you. π‘ This structure will transform your outputs. Letβs break it down. π§΅π 1/ Persona Who is...
π More than 80% of people surveyed for Microsoft's Work Trends Index said that using GenAI made them more creative, and they also enjoyed their work more. β½ Hey, this is a new newsletter! That's right! The Stellar Platforms Newsletter and Playful Productivity newsletter are both retired. The author, Caelan Huntress, is pivoting into GenAI. Give this new newsletter a read, and unsubscribe at the bottom if it's not for you. Or keep reading, if you like it. Hello Reader, When Jensen Huang took...
Hello Reader, This year, Iβm pivoting my business to teaching Generative AI. Training knowledge workers on how to use these new AI tools is a massive opportunity, and there is a lot of demand for it. According to KPMG, 70% of CEOs say that AI is their #1 investment priority. A survey across 16 countries found that GenAI training is the top request by employees, but only 39% of workers had received any training. The Future of Jobs Report for 2025 predicts 92 million jobs will be displaced by...