Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Your marketing can suck less.
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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
“This is the last frontier of media - billions of people making high-end content.” - Chris Valenzuela, Runway CEO Hello Reader, Prompt engineers are movie producers now. Producing video content used to require access to equipment, and talent, and funding. Not anymore. Now, you don't need a movie studio, or a graphics budget, or any skills. Just a good idea (and good taste!) can make a good movie, with a little prompting. Google's new Veo 3 model has generated some amazing new videos on the...
“AI is very good at content, but not context. Without context, it doesn’t know what to do, so it doesn’t have any purpose.” - Daniel Priestley Hello Reader, The quality of your AI outputs depends on the context you give it. What is Context with AI? Think of it like having a conversation. If your partner doesn’t know what you’ve been talking about, how can they respond well? Context is the information behind the content. Developing context is how I refine my prompts, shape my visuals, and...
📊 "Generative AI is expected to give the average worker 275 additional hours per year to dedicate to high-value tasks, improving productivity 15.5% by 2038.” - p.13 of Microsoft’s report, ‘Economic Opportunity of Generative AI in New Zealand’ Hello Reader, Last week, I taught a bunch of workshops for TechWeekNZ. This was my 7th year teaching a workshop for TechWeek, but I taught more this week than ever before. In addition to the webinar Be More Human: Do the Work that Matters Most with...