Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
What's in a Whitepaper? A PDF by any other name....
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Hello Reader, Spoiler alert: A PDF by any other name wouldn’t smell as sweet. There’s an air of gravitas around saying you have a whitepaper. It's more than just a PDF download. A whitepaper is an instrument of thought leadership. You claim your stance in the marketplace of ideas by publishing a whitepaper for anyone to read. It represents your foray into the realm of your own expertise, and it can feel like your own little dent in the universe. Some whitepapers are highly technical, full of specifications and charts. Others are highly emotional, designed to lure in future customers, as a lead magnet. Making a whitepaper can seem daunting and complex, but there’s really not that much to it. If you start with a solid outline, and you have a little library of good examples you can review for inspiration, then you can paint your ideas on a PDF canvas in an afternoon or two. I’ve made dozens (maybe hundreds, now) of whitepapers in my time as a digital marketer - for myself, and for clients. I have the production process down to a clear and simple system. Over the years, I’ve developed a simple outline that lets you just fill in the blanks to make a compelling whitepaper that demands attention and get results. I’ll share this outline with you, as well as my swipe folder of my favorite 2 dozen whitepapers that I have collected during my time as a digital marketer for other thought leaders. A few of these I’ve made myself (they are my favorites), but most are from colleagues I know or thinkers I admire. Looking through this swipe folder gives me inspiration and ideas that I use in designing my own whitepapers, and I’d like to to share this collection with you. I'm planning a free Whitepaper Workshop on Leap Day in the US, (which is the First of March in NZ) at 10am my time, 1pm Pacific Time. During this interactive, 60-minute workshop, I will give you the formulas and outlines that I have successfully used to create lead magnets that build a list and position expertise. This workshop is suitable for any business that wants to build a list, but especially for authors, coaches, and speakers (as well as their business managers and virtual assistants). Feel free to invite anyone on your team, or fellow entrepreneurs that would find value in making a new whitepaper to build their list. If you can't make it live, you can register to watch the replay.
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AI Coaching Newsletter
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
🏎️ “AI agents don’t have a speed limit, but the person managing them still does.” - Kieran Klaasen Hello Reader, The fastest way to build a disappointing AI agent is to begin with a vague, grand ambition. “Handle my marketing for me.” “Run all our customer service.” “Become my chief of staff.” Those are only aspirations, not workflows. An agent cannot reliably operate within a fog bank. A useful agent starts with clear goals: Turn this meeting transcript into decisions, owners, deadlines, and...
📊 “Context engineering is the strategic process of selecting, packaging, and managing the most relevant information for each step.” - Antonio Gullí Hello Reader, In July 2025, Gartner told AI leaders that “context engineering is in, and prompt engineering is out.” The past year, people on the bleeding edge of AI have been paying attention to framing. 💡 Context engineering prepares everything prior to the prompt. Even the best prompts will fail without the right context. Giving AI backstory...
🗂️ "An AI Agent runs tools in a loop to achieve a goal." - Simon Willison Hello Reader, Generative AI makes things for you. Agentic AI does things for you. This distinction, between making and doing, is the next step on the exponential curve of capability. An AI Agent can initiate and execute tasks independently, finding the best way to transition from an initial state to a goal state by using any tools it has available, as often as it is capable of doing. In his excellent primer on AI...