Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
What's in a Whitepaper? A PDF by any other name....
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Hello Reader, Spoiler alert: A PDF by any other name wouldn’t smell as sweet. There’s an air of gravitas around saying you have a whitepaper. It's more than just a PDF download. A whitepaper is an instrument of thought leadership. You claim your stance in the marketplace of ideas by publishing a whitepaper for anyone to read. It represents your foray into the realm of your own expertise, and it can feel like your own little dent in the universe. Some whitepapers are highly technical, full of specifications and charts. Others are highly emotional, designed to lure in future customers, as a lead magnet. Making a whitepaper can seem daunting and complex, but there’s really not that much to it. If you start with a solid outline, and you have a little library of good examples you can review for inspiration, then you can paint your ideas on a PDF canvas in an afternoon or two. I’ve made dozens (maybe hundreds, now) of whitepapers in my time as a digital marketer - for myself, and for clients. I have the production process down to a clear and simple system. Over the years, I’ve developed a simple outline that lets you just fill in the blanks to make a compelling whitepaper that demands attention and get results. I’ll share this outline with you, as well as my swipe folder of my favorite 2 dozen whitepapers that I have collected during my time as a digital marketer for other thought leaders. A few of these I’ve made myself (they are my favorites), but most are from colleagues I know or thinkers I admire. Looking through this swipe folder gives me inspiration and ideas that I use in designing my own whitepapers, and I’d like to to share this collection with you. I'm planning a free Whitepaper Workshop on Leap Day in the US, (which is the First of March in NZ) at 10am my time, 1pm Pacific Time. During this interactive, 60-minute workshop, I will give you the formulas and outlines that I have successfully used to create lead magnets that build a list and position expertise. This workshop is suitable for any business that wants to build a list, but especially for authors, coaches, and speakers (as well as their business managers and virtual assistants). Feel free to invite anyone on your team, or fellow entrepreneurs that would find value in making a new whitepaper to build their list. If you can't make it live, you can register to watch the replay.
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GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
“This is the last frontier of media - billions of people making high-end content.” - Chris Valenzuela, Runway CEO Hello Reader, Prompt engineers are movie producers now. Producing video content used to require access to equipment, and talent, and funding. Not anymore. Now, you don't need a movie studio, or a graphics budget, or any skills. Just a good idea (and good taste!) can make a good movie, with a little prompting. Google's new Veo 3 model has generated some amazing new videos on the...
“AI is very good at content, but not context. Without context, it doesn’t know what to do, so it doesn’t have any purpose.” - Daniel Priestley Hello Reader, The quality of your AI outputs depends on the context you give it. What is Context with AI? Think of it like having a conversation. If your partner doesn’t know what you’ve been talking about, how can they respond well? Context is the information behind the content. Developing context is how I refine my prompts, shape my visuals, and...
📊 "Generative AI is expected to give the average worker 275 additional hours per year to dedicate to high-value tasks, improving productivity 15.5% by 2038.” - p.13 of Microsoft’s report, ‘Economic Opportunity of Generative AI in New Zealand’ Hello Reader, Last week, I taught a bunch of workshops for TechWeekNZ. This was my 7th year teaching a workshop for TechWeek, but I taught more this week than ever before. In addition to the webinar Be More Human: Do the Work that Matters Most with...