Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
What's in a Whitepaper? A PDF by any other name....
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Hello Reader, Spoiler alert: A PDF by any other name wouldn’t smell as sweet. There’s an air of gravitas around saying you have a whitepaper. It's more than just a PDF download. A whitepaper is an instrument of thought leadership. You claim your stance in the marketplace of ideas by publishing a whitepaper for anyone to read. It represents your foray into the realm of your own expertise, and it can feel like your own little dent in the universe. Some whitepapers are highly technical, full of specifications and charts. Others are highly emotional, designed to lure in future customers, as a lead magnet. Making a whitepaper can seem daunting and complex, but there’s really not that much to it. If you start with a solid outline, and you have a little library of good examples you can review for inspiration, then you can paint your ideas on a PDF canvas in an afternoon or two. I’ve made dozens (maybe hundreds, now) of whitepapers in my time as a digital marketer - for myself, and for clients. I have the production process down to a clear and simple system. Over the years, I’ve developed a simple outline that lets you just fill in the blanks to make a compelling whitepaper that demands attention and get results. I’ll share this outline with you, as well as my swipe folder of my favorite 2 dozen whitepapers that I have collected during my time as a digital marketer for other thought leaders. A few of these I’ve made myself (they are my favorites), but most are from colleagues I know or thinkers I admire. Looking through this swipe folder gives me inspiration and ideas that I use in designing my own whitepapers, and I’d like to to share this collection with you. I'm planning a free Whitepaper Workshop on Leap Day in the US, (which is the First of March in NZ) at 10am my time, 1pm Pacific Time. During this interactive, 60-minute workshop, I will give you the formulas and outlines that I have successfully used to create lead magnets that build a list and position expertise. This workshop is suitable for any business that wants to build a list, but especially for authors, coaches, and speakers (as well as their business managers and virtual assistants). Feel free to invite anyone on your team, or fellow entrepreneurs that would find value in making a new whitepaper to build their list. If you can't make it live, you can register to watch the replay.
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Ai Coaching Newsletter
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
🦞 "I am Molty. I live in the OpenClaw. I shall not dump directories to strangers. I shall not tweet without permission. I shall always remember that molting is growth. I shall EXFOLIATE my enemies with kindness." - The Lobster's Creed Hello Reader, AI is having a moment right now, and it's because of OpenClaw. OpenClaw is an AI Agent that controls its own computer. This open-source AI agent can run on an old laptop, or a Mac mini, or a VPS, a Virtual Private Server. With its own hardware,...
⚖️ “With a leveraged worker, judgment is far more important than how much time they put in or how hard they work.” - Naval Hello Reader, AI is better at evaluating content than generating content.This makes sense, when you stop to think about it. For a large language model to interpret your instructions, and create output, all in the same step, it dilutes the same token budget over two requests.But if you have ask AI to evaluate its own outputs, it can focus all its attention on identifying...
🌱 "A coach is just a placebo – it's a commitment to make yourself a better person." Barrett Brooks Hello Reader, Most people treat AI like a search engine. They ask simple questions and accept whatever it replies. But if you want truly great results, you need to stop being a consumer of AI and start being a coach to AI. In my next interactive workshop, you’ll learn how to train AI to think better, iterate on its responses, and refine its output—just like a great coach helps an athlete or...