Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
What's in a Whitepaper? A PDF by any other name....
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Hello Reader, Spoiler alert: A PDF by any other name wouldn’t smell as sweet. There’s an air of gravitas around saying you have a whitepaper. It's more than just a PDF download. A whitepaper is an instrument of thought leadership. You claim your stance in the marketplace of ideas by publishing a whitepaper for anyone to read. It represents your foray into the realm of your own expertise, and it can feel like your own little dent in the universe. Some whitepapers are highly technical, full of specifications and charts. Others are highly emotional, designed to lure in future customers, as a lead magnet. Making a whitepaper can seem daunting and complex, but there’s really not that much to it. If you start with a solid outline, and you have a little library of good examples you can review for inspiration, then you can paint your ideas on a PDF canvas in an afternoon or two. I’ve made dozens (maybe hundreds, now) of whitepapers in my time as a digital marketer - for myself, and for clients. I have the production process down to a clear and simple system. Over the years, I’ve developed a simple outline that lets you just fill in the blanks to make a compelling whitepaper that demands attention and get results. I’ll share this outline with you, as well as my swipe folder of my favorite 2 dozen whitepapers that I have collected during my time as a digital marketer for other thought leaders. A few of these I’ve made myself (they are my favorites), but most are from colleagues I know or thinkers I admire. Looking through this swipe folder gives me inspiration and ideas that I use in designing my own whitepapers, and I’d like to to share this collection with you. I'm planning a free Whitepaper Workshop on Leap Day in the US, (which is the First of March in NZ) at 10am my time, 1pm Pacific Time. During this interactive, 60-minute workshop, I will give you the formulas and outlines that I have successfully used to create lead magnets that build a list and position expertise. This workshop is suitable for any business that wants to build a list, but especially for authors, coaches, and speakers (as well as their business managers and virtual assistants). Feel free to invite anyone on your team, or fellow entrepreneurs that would find value in making a new whitepaper to build their list. If you can't make it live, you can register to watch the replay.
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Ai Coaching Newsletter
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
“I use AI every day now, and I hardly did before taking this training programme. Caelan’s positivity and enthusiasm is really engaging. His workshops are full of facts and anecdotes, and a lot of fun.” - Silena Kirkconnell-Kawana Hello Reader, If AI is becoming more important in your work, but you still don’t have a real system for getting better at it, this is your opportunity to excel. For the rest of April, you can join the AI Campus Founders Plan for $500/year and keep that rate for life....
🗂️ "When L&D professionals consciously decide where to engage AI and where to stay human, work becomes lighter rather than heavier. Use AI to help you craft, collect and publish - but sort and polish on your own." Hello Reader, In my recent article for the Australian Institute of Training & Development, I used my 5-Step Creative Process to help Learning & Development practitioners redesign learning workflows around human judgment. If you've never seen my 5-Step Creative Process before, it...
🧐 “The most difficult part of adult learning is choosing to learn.” - Seth Godin Hello Reader, At the end of this week, I will be sharing my signature AI presentation Prompt Like A Pro: Practical AI Techniques in the AI Coaching Academy. This is a high-energy, hands-on workshop where you’ll practice live with ChatGPT, Gemini, Claude, and Perplexity while learning the PILLARS framework for reliably great prompts. You’ll distill long PDFs in minutes, create a Custom GPT that mirrors your voice,...