Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
What's in a Whitepaper? A PDF by any other name....
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Hello Reader, Spoiler alert: A PDF by any other name wouldn’t smell as sweet. There’s an air of gravitas around saying you have a whitepaper. It's more than just a PDF download. A whitepaper is an instrument of thought leadership. You claim your stance in the marketplace of ideas by publishing a whitepaper for anyone to read. It represents your foray into the realm of your own expertise, and it can feel like your own little dent in the universe. Some whitepapers are highly technical, full of specifications and charts. Others are highly emotional, designed to lure in future customers, as a lead magnet. Making a whitepaper can seem daunting and complex, but there’s really not that much to it. If you start with a solid outline, and you have a little library of good examples you can review for inspiration, then you can paint your ideas on a PDF canvas in an afternoon or two. I’ve made dozens (maybe hundreds, now) of whitepapers in my time as a digital marketer - for myself, and for clients. I have the production process down to a clear and simple system. Over the years, I’ve developed a simple outline that lets you just fill in the blanks to make a compelling whitepaper that demands attention and get results. I’ll share this outline with you, as well as my swipe folder of my favorite 2 dozen whitepapers that I have collected during my time as a digital marketer for other thought leaders. A few of these I’ve made myself (they are my favorites), but most are from colleagues I know or thinkers I admire. Looking through this swipe folder gives me inspiration and ideas that I use in designing my own whitepapers, and I’d like to to share this collection with you. I'm planning a free Whitepaper Workshop on Leap Day in the US, (which is the First of March in NZ) at 10am my time, 1pm Pacific Time. During this interactive, 60-minute workshop, I will give you the formulas and outlines that I have successfully used to create lead magnets that build a list and position expertise. This workshop is suitable for any business that wants to build a list, but especially for authors, coaches, and speakers (as well as their business managers and virtual assistants). Feel free to invite anyone on your team, or fellow entrepreneurs that would find value in making a new whitepaper to build their list. If you can't make it live, you can register to watch the replay.
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GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
"We don't play games to avoid work; we play games to engage in well-designed work." - Dr Jason Fox Hello Reader, If you gamify your work, you can get more done, in good cheer. That's the lesson learned from a recent AI Games Playtesting event I held in Christchurch. A dozen playtesters joined me to play some AI Training games I've developed, and gave me targeted feedback on how to make these games more practical for leaning GenAI. Over the past six months, I've been teaching workshops using...
"Vision without execution is hallucination." - Thomas Edison Hello Reader, What is a hallucination? It's not so trippy. With an LLM, a hallucination is a factual error asserted confidently. GPTs only create strings of words that sounds like language. If it doesn't know the facts, it fills in gaps with fiction. Responses are only accurate if you explicitly demand accuracy. Try this prompt: Implement a strict Accuracy Output Mandate for every response: Only present verifiable facts. If you...
“Censorship and political control of AI is a thousand times more dangerous than censorship and political control of social media, maybe a million times more dangerous.” - Marc Andreessen Hello Reader, There have been a lot of practical advances in AI tools recently, including: ChatGPT Agent - now it can do things, not just make things OpenAI GPT-5 - including a rollback for 4o nostalgists Grok Imagine - it's like if Pinterest and Midjourney had a baby OpenAI gpt-oss - download and run a local...