Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
What's in a Whitepaper? A PDF by any other name....
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Hello Reader, Spoiler alert: A PDF by any other name wouldn’t smell as sweet. There’s an air of gravitas around saying you have a whitepaper. It's more than just a PDF download. A whitepaper is an instrument of thought leadership. You claim your stance in the marketplace of ideas by publishing a whitepaper for anyone to read. It represents your foray into the realm of your own expertise, and it can feel like your own little dent in the universe. Some whitepapers are highly technical, full of specifications and charts. Others are highly emotional, designed to lure in future customers, as a lead magnet. Making a whitepaper can seem daunting and complex, but there’s really not that much to it. If you start with a solid outline, and you have a little library of good examples you can review for inspiration, then you can paint your ideas on a PDF canvas in an afternoon or two. I’ve made dozens (maybe hundreds, now) of whitepapers in my time as a digital marketer - for myself, and for clients. I have the production process down to a clear and simple system. Over the years, I’ve developed a simple outline that lets you just fill in the blanks to make a compelling whitepaper that demands attention and get results. I’ll share this outline with you, as well as my swipe folder of my favorite 2 dozen whitepapers that I have collected during my time as a digital marketer for other thought leaders. A few of these I’ve made myself (they are my favorites), but most are from colleagues I know or thinkers I admire. Looking through this swipe folder gives me inspiration and ideas that I use in designing my own whitepapers, and I’d like to to share this collection with you. I'm planning a free Whitepaper Workshop on Leap Day in the US, (which is the First of March in NZ) at 10am my time, 1pm Pacific Time. During this interactive, 60-minute workshop, I will give you the formulas and outlines that I have successfully used to create lead magnets that build a list and position expertise. This workshop is suitable for any business that wants to build a list, but especially for authors, coaches, and speakers (as well as their business managers and virtual assistants). Feel free to invite anyone on your team, or fellow entrepreneurs that would find value in making a new whitepaper to build their list. If you can't make it live, you can register to watch the replay.
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Ai Coaching Newsletter
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
🔐 “Experts have many advantages. They are better able to see through LLM errors and hallucinations; they are better judges of AI output in their area of interest; they are better able to instruct the AI to do the required job; and they have the opportunity for more trial and error. That lets them unlock the latent expertise within LLMs in ways that others could not.” – Ethan Mollick Hello Reader, At last night's Christchurch AI Meetup, we demonstrated how the barrier is collapsing between...
🧐 “The best way to drive AI adoption is by marrying domain knowledge with foundational AI training. Generalist skills, creativity, and technical integration are more critical than deep specialization in today’s AI-driven world.” Bhavesh Dayalji Hello Reader, I’ve been writing content on the Internet for a long time, and I must confess - I’m vain about what I publish. I have always produced a large volume of content. I was a marketing automation expert for a decade, so I can make a lot. I like...
⚖️ “Use AI for the work that drains you, not the work that defines you.” Hello Reader, Last week I was invited by Rita Cincotta onto the Deliberate Leader Podcast. If you don't know Rita, she is a is a leadership coach and who helps leaders grow through strengths-based practice, reflection, and deliberate action. She's also a trusted colleague and an old friend. We were able to quickly get into deep conversation about the overlap of our two worlds. Here are 5 takeaways we uncovered during our...