Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
🧲MMM🧲 Ready to Make Your Marketing Magnetic? Join Me Live!
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This email is about my upcoming Magnetic Messages Masterclass. You can mute this topic here, and I won’t email you about it. Hello Reader, If you’re struggling to create messages that capture your audience’s attention, keep reading… If you value expert guidance to streamline your marketing and answer your questions in real-time, keep reading… AND… if you understand that effective communication is crucial for business success, keep reading… At the end of this month, I’m hosting a live, interactive Magnetic Messages Masterclass on Zoom, designed to help experts and entrepreneurs create compelling messages that 🧲ATTRACT🧲 in just THREE HOURS. This is a unique opportunity for you to work alongside me as I guide you step-by-step through the copywriting process of crafting magnetic messages that attract your ideal audience. PLUS, you will have access to feedback and support during the workshop, ensuring you leave with clear, actionable messages ready to enhance your marketing efforts. When you enroll in this masterclass, we will work together to help YOU achieve the following outcomes:
You won't be sitting and listening to an expert for three hours - you will be doing a series of writing sprints to discover the most compelling phrases to use in your marketing. Get the full details and claim your seat HERE »> Register Now This masterclass is for business owners, marketers, and sales professionals who recognize the value of expert guidance in crafting effective marketing messages. Trying to develop compelling content on your own can be time-consuming and challenging, but I’m here to make it easy and impactful for you. I’ve drawn from my extensive experience as a Certified Direct Response Copywriter to bring you a transformative experience that looks deeply into your business, your customer, and the value you provide to them, to discover the phrases that put you in FOCUS. Not ONLY will I guide you to create powerful marketing content, but I will answer your questions along the way and help YOU prepare a strategy for implementing your new messages effectively. The benefits you will gain from mastering your marketing messages will enable you to enhance your communication and grow your business. This is the hard work that makes your marketing easy. Will you join me?
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AI Coaching Newsletter
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
📊 “Context engineering is the strategic process of selecting, packaging, and managing the most relevant information for each step.” - Antonio Gullí Hello Reader, In July 2025, Gartner told AI leaders that “context engineering is in, and prompt engineering is out.” The past year, people on the bleeding edge of AI have been paying attention to framing. 💡 Context engineering prepares everything prior to the prompt. Even the best prompts will fail without the right context. Giving AI backstory...
🗂️ "An AI Agent runs tools in a loop to achieve a goal." - Simon Willison Hello Reader, Generative AI makes things for you. Agentic AI does things for you. This distinction, between making and doing, is the next step on the exponential curve of capability. An AI Agent can initiate and execute tasks independently, finding the best way to transition from an initial state to a goal state by using any tools it has available, as often as it is capable of doing. In his excellent primer on AI...
🌱 “It’s clear that we are well into the adoption phase of AI, but not everyone is adapting.” - Lou Compagnone Hello Reader, I was in Wellington this week for the #AotearoaAISummit, the annual festival hosted by the AI Forum New Zealand. I livetweeted the event on LinkedIn (live-posted? doesn't have the same flavour) on the hashtag linked above, and I made AI anime illustrations of all the speakers. You can see my takeaways (and my art) below: (Please note - other than the illustrations, no AI...