Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Free consultations let people try you before they buy you.
Hello Reader,
There are 4 steps in the Marketing Cycle:
- Know
- Like
- Trust
- Buy
Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale.
You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want with a free consultation.
They can try you before they buy you. This lowers their risk, and helps you close the deal.
Research tells us that 87% of consumers are more likely to buy a new item if they can try it first. Buyer's remorse is an unspoken fear of anyone looking to buy from you for the first time, and you can overcome that fear with a free sample.
Charging a discounted rate for the first consultation does not have the same effect. According to a paper out of MIT, pricing something at zero dollars actually increases the perception that the benefits are more valuable.
Here's a short 2-minute video sharing why these work:
You can use my Free Consultation Worksheet if you'd like to use the same dozen questions that I've been using for years.
I've been giving free consultations for my digital marketing agency for a decade. Statistically, 30% of my free consultations turn into paid work.
So if you have a project you'd like to discuss - video production, launch content, or marketing automation - whether or not you have an intention of hiring me, you are welcome to fill out this form and schedule a free consultation: https://stellarplatforms.com/consultation
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
🤖 “There will be two types of companies in the future: those who are leading with AI, and those who are irrelevant.” - Jeetu Patel, Cisco Hello Reader, There’s a growing difference between people who use AI and people who think with it. That’s the difference between overwhelm and opportunity. Between playing catch-up and setting the pace. The AI F.A.S.T. Class Series is built to bridge that gap. It’s not another theory-heavy course about “the future of work.” It’s a practical, hands-on...
🤖 “Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” - Fei-Fei Li Hello Reader, One of the questions I've been getting about the AI F.A.S.T. Class Series is - what is the workshop like? Are we listening to you talk, or are we getting hands-on, and actually doing something? If you want to see a sample of my teaching style, watch this 1-hour recording of a recent interactive workshop I taught in New Zealand. Prompt Like...
📊 Practical, hands-on experience in using AI tools is the biggest predictor of success. Hello Reader, Let’s be real: Everyone’s talking about AI, but most professionals are still experimenting blindly. If you’ve been wondering whether an AI workshop is worth your time — this one’s for you. Here are the most common questions I have been getting about the AI F.A.S.T. Class Series — and straight answers from someone who’s seen hundreds of professionals go from “AI-curious” to AI-confident. ❓...