Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Free consultations let people try you before they buy you.
Hello Reader,
There are 4 steps in the Marketing Cycle:
- Know
- Like
- Trust
- Buy
Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale.
You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want with a free consultation.
They can try you before they buy you. This lowers their risk, and helps you close the deal.
Research tells us that 87% of consumers are more likely to buy a new item if they can try it first. Buyer's remorse is an unspoken fear of anyone looking to buy from you for the first time, and you can overcome that fear with a free sample.
Charging a discounted rate for the first consultation does not have the same effect. According to a paper out of MIT, pricing something at zero dollars actually increases the perception that the benefits are more valuable.
Here's a short 2-minute video sharing why these work:
You can use my Free Consultation Worksheet if you'd like to use the same dozen questions that I've been using for years.
I've been giving free consultations for my digital marketing agency for a decade. Statistically, 30% of my free consultations turn into paid work.
So if you have a project you'd like to discuss - video production, launch content, or marketing automation - whether or not you have an intention of hiring me, you are welcome to fill out this form and schedule a free consultation: https://stellarplatforms.com/consultation
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
📊 “The purpose of coaching is to close the gap between potential and performance.” - Keith Webb Hello Reader, Here's a quick tutorial for you to send out last-minute Christmas cards. 🎅 Ho-ho-ho! 🎄 💡 Copy/paste this prompt Take the uploaded headshot and transform the person into a classic 1950s Coca-Cola style Santa Claus. Maintain the facial features of the individual but age them appropriately to match the traditional Santa look: rosy cheeks, kind eyes, full white beard, and round glasses....
🪫 "ChatGPT-4 is the dumbest model any of you will ever, ever have to use again, by a lot.” - Sam Altman Hello Reader, The Genesis Mission, a new Ai initiative launched by U.S. President Donald Trump, has been framed by the administration as comparable in scale to the Manhattan Project. The program aims to accelerate scientific discovery by combining artificial intelligence with large federal research datasets. The effort will apply Ai systems to data from agencies including NASA, the National...
‽ "Only one thing is impossible for God: to find any sense in any copyright law on the planet." - Mark Twain Hello Reader, If you've tried to make an AI-generated image with Mickey Mouse or The X-Men, you've hit the copyright guardrails. Content violations are a moving target, and it takes just as much luck as prompting skill to try and evade these guardrails. You may be aware that Steamboat Willie (an early iteration of Mickey mouse) recently entered the Public Domain, which lifts some of...