Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
Free consultations let people try you before they buy you.
Hello Reader,
There are 4 steps in the Marketing Cycle:
- Know
- Like
- Trust
- Buy
Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale.
You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want with a free consultation.
They can try you before they buy you. This lowers their risk, and helps you close the deal.
Research tells us that 87% of consumers are more likely to buy a new item if they can try it first. Buyer's remorse is an unspoken fear of anyone looking to buy from you for the first time, and you can overcome that fear with a free sample.
Charging a discounted rate for the first consultation does not have the same effect. According to a paper out of MIT, pricing something at zero dollars actually increases the perception that the benefits are more valuable.
Here's a short 2-minute video sharing why these work:
You can use my Free Consultation Worksheet if you'd like to use the same dozen questions that I've been using for years.
I've been giving free consultations for my digital marketing agency for a decade. Statistically, 30% of my free consultations turn into paid work.
So if you have a project you'd like to discuss - video production, launch content, or marketing automation - whether or not you have an intention of hiring me, you are welcome to fill out this form and schedule a free consultation: https://stellarplatforms.com/consultation
AI Coaching Newsletter
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
⚖️ “AI requires enormous judgment. Leadership requires enormous judgment.” — Alison Adams, Chief Executive of ChristchurchNZ Hello Reader, Last week at EPIC in Christchurch, I hosted a TechWeek panel on Leadership in the Age of AI with four local CEOs: Anya Anderson from RedSeed, Julie Ryan from CustomD, Ali Adams from ChristchurchNZ, and Brad Fraser from Agentic Intelligence. The conversation kept coming back to the human work of leadership: judgment, communication, trust, empathy, change...
☀️ “Without exposure people don’t build trust, and without trust the conversation stalls.” - The AI Blueprint for Aotearoa Hello Reader, This week is TechWeek in New Zealand, a festival for celebrating technology in Aotearoa. I'm hosting a lot of AI events. Monday evening I delivered a sold-out webinar, AI Agent Management: The Next High-Value Skill Set When I asked attendees for a 🔥 burning question 🔥 they had about AI agents, answers included: How do I build my own model and agent? How can...
🖌️ “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” - Scott Adams Hello Reader, It gives me no pride to say this, but when I look at the many hundreds (maybe thousands) of marketers that I know, there are three common characteristics all marketers share: they're smart they're creative and they're losers. Alex Bogusky took these photos because he learned the hard way. 💡 The Irony of Expertise Expertise is not developed from natural talent. Expertise is...