Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Free consultations let people try you before they buy you.
Hello Reader,
There are 4 steps in the Marketing Cycle:
- Know
- Like
- Trust
- Buy
Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale.
You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want with a free consultation.
They can try you before they buy you. This lowers their risk, and helps you close the deal.
Research tells us that 87% of consumers are more likely to buy a new item if they can try it first. Buyer's remorse is an unspoken fear of anyone looking to buy from you for the first time, and you can overcome that fear with a free sample.
Charging a discounted rate for the first consultation does not have the same effect. According to a paper out of MIT, pricing something at zero dollars actually increases the perception that the benefits are more valuable.
Here's a short 2-minute video sharing why these work:
You can use my Free Consultation Worksheet if you'd like to use the same dozen questions that I've been using for years.
I've been giving free consultations for my digital marketing agency for a decade. Statistically, 30% of my free consultations turn into paid work.
So if you have a project you'd like to discuss - video production, launch content, or marketing automation - whether or not you have an intention of hiring me, you are welcome to fill out this form and schedule a free consultation: https://stellarplatforms.com/consultation
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
'We don't rise to the level of our expectations, we fall to the level of our training.' - Archilochus Hello Reader, You know that feeling when you're juggling five ideas, six tabs, and a dozen half-finished chats with ChatGPT? Your brain is buzzing, your files are scattered, and your best insights are lost in the mess. Now imagine turning ChatGPT into your command center. All your notes, files, and conversations—organized by project, remembered forever. As of now, Projects are only available...
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." — Alvin Toffler Hello Reader, We are living through a revolution of intelligence, from human to artificial. The illiterate of the 21st century will be those humans stuck in the 20th century's methods of working. Those of us preparing for the future of work are unlearning, and relearning, how we work, through our relationship with AI. Professionals who take the...
Hello Reader, Robots can now out-human humans. In a recent study, more than 1000 people at UC San Diego took part in a classic Turing test with four GenAI models. GPT-4.5 was selected as the real human 73% of the time, according to this preprint study released last week. This marks a significant milestone in AI development. The Turing Test was proposed in 1950 by Alan Turing as a method to determine if a machine could exhibit behaviour as intelligent as a human. His paper 'Computing Machinery...