Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
Free consultations let people try you before they buy you.
Hello Reader,
There are 4 steps in the Marketing Cycle:
- Know
- Like
- Trust
- Buy
Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale.
You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want with a free consultation.
They can try you before they buy you. This lowers their risk, and helps you close the deal.
Research tells us that 87% of consumers are more likely to buy a new item if they can try it first. Buyer's remorse is an unspoken fear of anyone looking to buy from you for the first time, and you can overcome that fear with a free sample.
Charging a discounted rate for the first consultation does not have the same effect. According to a paper out of MIT, pricing something at zero dollars actually increases the perception that the benefits are more valuable.
Here's a short 2-minute video sharing why these work:
You can use my Free Consultation Worksheet if you'd like to use the same dozen questions that I've been using for years.
I've been giving free consultations for my digital marketing agency for a decade. Statistically, 30% of my free consultations turn into paid work.
So if you have a project you'd like to discuss - video production, launch content, or marketing automation - whether or not you have an intention of hiring me, you are welcome to fill out this form and schedule a free consultation: https://stellarplatforms.com/consultation
AI Coaching Newsletter
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
🌱 “A child free from the guilt of ownership and the burden of economic competition will grow up with the will to do what needs doing and the capacity for joy in doing it. It is useless work that darkens the heart. The delight of the nursing mother, of the scholar, of the successful hunter, of the good cook, of the skilful maker, of anyone doing needed work and doing it well - this durable joy is perhaps the deepest source of human affection and of sociality as a whole.” - Ursula K Leguin...
🗣️ “Writing with voice is writing into which someone has breathed. It has that fluency, rhythm, and liveliness that exist naturally in the speech of most people when they are enjoying a conversation.” - Peter Elbow Hello Reader, This past Monday I presented at the Christchurch AI Meetup. We meet the 2nd Monday of every month at EPIC Innovation. If you are a local, you can join our Meetup group to get notified of upcoming events. You can watch the replay here. We had 3 speakers presenting on...
📊 “I honestly think ChatGPT Voice is one of the most important technology advancements of our lives.” - Alex Finn Hello Reader, If you tried ChatGPT Voice before, and you were unimpressed, try it again. The previous Voice experience was interesting, but awkward. It interrupted pauses. It misread the end of a sentence. It responded too quickly when you were still gathering your thoughts. Talking to it felt like you had to manage an over-caffeinated friend, who was too enthusiastic to...