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Hello Reader, This year, I’m pivoting my business to teaching Generative AI.
“The best way to drive AI adoption is by marrying domain knowledge with foundational AI training. Generalist skills, creativity, and technical integration are more critical than deep specialization in today’s AI-driven world.”
- Bhavesh Dayali, Chief AI Officer, S&P Global
Marketing is being disrupted by AI, and there are a lot of out-of-work marketers competing for fewer and fewer gigs. I can see why people are hesitant to invest in marketing - if you can have robots do the same work for a fraction of the cost and time, why pay a human marketer? But the gap is…how do you replace a marketer, if you don’t know how to use GenAI proficiently yet? Farmers did not go obsolete with the invention of the tractor, and mathematicians did not disappear after the calculator. But there are fewer of those jobs, and the ones who survive are the ones most adept at using the new tools. I’m going to start writing to you weekly about these new tools, and provide the same sorts of practical edutainment you’ve seen from me in the past. Expect worksheets and videos you can use to upskill yourself with GenAI, along with a newly rebranded newsletter. Teaching, creating, and performing is what I most love to do, so pivoting to a teaching-based business model feels right to me. Stay tuned! I’d love to hear your feedback on my progress as I grow. Right now, I'm most interested to know: how are you using Generative AI in your work? What tools do you like, or what challenges do you face? Hit reply, I'm all ears. |
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
📚 “Thought leaders develop a bank of ideas that can be accessed in a moment and can be instantly customised to suit any audience or situation. They become a living encyclopedia of knowledge and expertise." - Matt Church Hello Reader, What does your main LLM know about you? Try this prompt: Based on our past conversations, what personality traits seem most consistent in how I think, communicate, and make decisions? What themes keep recurring? If you're brave enough, try this follow-up prompt:...
📊 “Experts have many advantages. They are better able to see through LLM errors and hallucinations; they are better judges of AI output in their area of interest; they are better able to instruct the AI to do the required job; and they have the opportunity for more trial and error. That lets them unlock the latent expertise within LLMs in ways that others could not.” – Ethan Mollick Hello Reader, The next time you don't like the results from your AI, use this Expert Feedback prompt: Review...
🎓 "The basic DNA of good learning experiences is trying to do something and getting feedback." - Julie Dirksen Hello Reader, Coaching is a meta-skill that unlocks any other skill. If you've never been in my Ai104 workshop, Coaching with AI, I am going to be teaching an interactive workshop this week for the AI Practitioners Summit, called Create an AI Coach to Learn Anything. This will teach you practical techniques that you can use immediately for learning, reflection, and growth. Create an...