Hello Reader, How do authors build a thriving business around their published work? Spoiler alert: it's not by selling more books. In my work over the past decade with authors, coaches, and speakers, I have been behind-the-scenes of multiple 6- and 7-figure businesses. I've seen how their businesses are structured, developed the commercial offers they make to their audience, and learned firsthand what's working, and what's a waste of time. Next week, I'm teaching a free workshop for the Authorverse community, called 5 Business Models Behind Books. In this live, interactive Zoom workshop, attendees will learn:
Published authors have already taken a significant step in establishing their authority and credibility as an expert. But turning that expertise into a sustainable and profitable business - that takes a different skillset than writing a book. Helping experts and entrepreneurs set up smart marketing systems that grow their impact, income, and influence is the work that I do. If you're a published (or aspiring) author, come to next week's workshop, and I will share my best insights on how authors grow their business. This workshop is designed to provide you with actionable insights that you can apply immediately. Let’s work together to turn your book into the most powerful business card you’ve ever created. REGISTER HERE: https://authorverse.club/page/expertseries-as P.S. Want to watch the replay? It’s available only to Authorverse members. To make the most of this workshop, either join us live, or consider becoming a member to access all the insights later. |
For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an 🇺🇸 American digital nomad living in 🇳🇿 New Zealand, Caelan started his career as an acrobat in the circus. 🎪 He wrote the book on Marketing Yourself 📙 and is on a mission to help one million people develop a playful attitude about life. ✨
Hello Reader, ChatGPT has me much less enthusiastic about writing and publishing. In the nearly two years since consumer-facing AI chatbot apps have been made available, as a writer, I have found my own interest in writing has been diminishing. I find it harder to send newsletters, write my next book, and post on social media, because I have two choices: Continue writing by hand (which I love to do) and take more time about it than others do, or Use AI to spend more time editing bland copy,...
Hello Reader, When a public speaker wants to charge professional rates, they need professional marketing collateral. In addition to a /speaking page on yourname.com, every professional speaker needs to have: 3-minute video demo reel Multi-page PDF Speaker Kit Media Kit with headshots, bio, and introduction Since I help people tell better stories using digital media, creating speaker collateral is something I often do for my clients. Authors, coaches, and speakers are the kinds of...
Hello Reader, In 24 hours, I'll be going live with the Authorverse community to teach my newest workshop, '5 Business Models Behind Books.' Here are the 5 books I will be using to illustrate the 5 business models: (Yes, I am using my own book as an example. Teacher's prerogative. 😁) In working with so many experts and entrepreneurs over the past decade, I have been on the back-end of many businesses that rely on a published book as the cornerstone of their positioning. The 5 business models I...