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Stellar Platforms Newsletter

by Caelan Huntress

For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an 🇺🇸 American digital nomad living in 🇳🇿 New Zealand, Caelan started his career as an acrobat in the circus. 🎪 He wrote the book on Marketing Yourself 📙 and is on a mission to help one million people develop a playful attitude about life. ✨

Featured Post

The biggest mistake of my career - Sales Funnel vs Marketing Funnel

Hello Reader, What’s the difference between a Sales Funnel and a Marketing Funnel? People can get easily confused about these two terms, and that confusion is at least partly my fault. See, I’ve been writing about digital marketing for more than a decade online. I even wrote a book about Marketing Yourself. Despite being an 'expert,' I have been very sloppy about how I use those two phrases. During a recent workshop I was teaching, somebody asked me the question that had me shook: What’s the...

5 days ago • 3 min read

Hello Reader, Many people think stress is always bad. The real question is: does the stress damage you, or force you to grow? I get stressed every day. The cold plunge is part of my morning routine. Almost every morning, I immerse myself in freezing cold water for six minutes. The health benefits include: decreased inflammation, release of dopamine, increased metabolism, lower anxiety, shocking away depression, and activation of the parasympathetic nervous system. As far back as Hippocrates,...

19 days ago • 2 min read

Hello Reader, Impostor syndrome is a natural consequence of growth. Growth creates a gap, between who you are now, and who you used to be. We often interpret this gap, internally, as impostor syndrome. Image from iStock The only qualified experts in any subject are those who have collected a volume of failures in their field. That’s how you earn expertise - by learning all of the possible ways that you can fail. The Irony of Expertise is that positive feedback is easy to ignore. Others may...

about 1 month ago • 4 min read

Hello Reader, Creating a whitepaper accomplishes two important goals: Positions yourself as an authority on a topic Builds your email list with a Lead Magnet Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use...

2 months ago • 1 min read

Hello Reader, Spoiler alert: A PDF by any other name wouldn’t smell as sweet. There’s an air of gravitas around saying you have a whitepaper. It's more than just a PDF download. A whitepaper is an instrument of thought leadership. You claim your stance in the marketplace of ideas by publishing a whitepaper for anyone to read. It represents your foray into the realm of your own expertise, and it can feel like your own little dent in the universe. Some whitepapers are highly technical, full of...

2 months ago • 1 min read

Hello Reader, People feel life is meaningless when they don’t have goals, rules, and feedback. (These are the 3 attributes of games, according to Dr Jason Fox, that I describe in-depth in my short ebook Gamify Your Work.) Playing the game of life, and doing work that supports your lifestyle, is only made meaningful if we have goals to achieve, rules for how to play, and feedback on how we are doing. image prompt: someone with lots of games deciding what to play We often decide which game to...

3 months ago • 3 min read

Hello Reader, Your thank-you page is where your website visitors have maximum interest in who you are, and what you do. When you have somebody's full attention, use it. The thank-you page is the only page on your website that has a 100% opt-in rate. Everyone who sees has just subscribed to your email newsletter, or bought a product from you. During this moment of their Customer Journey, when they are transitioning from one stage to another, people are at their most impressionable. They are...

3 months ago • 1 min read

Hello Reader, I keep a set of juggling balls in my desk (and in my backpack), so I can take a play break whenever I need one. If I have a really intense day, building marketing campaigns for clients, and I know I will have to spend multiple hours in focused work, I make sure to designate the times when I will take a break and juggle for a few minutes. This allows me to keep my focus (and my enthusiasm) high, and prevent the workload from wearing me down. Play breaks refresh your mind and...

3 months ago • 4 min read

Hello Reader, Happy New Year! Will you do an Annual Review? This will be my 10th consecutive year publish my Annual Reviews on my personal blog. Last year, it was a month late, because I had a relapse of my autoimmune disorder. This year, I plan to publish on 31 December, and because my body is healthy and strong, I have no doubt I can do it. I'll share with you a basic framework you can use for your own Annual Review, as well as a workbook that can make the process easy. An annual review has...

4 months ago • 2 min read

Hello Reader, At the moment, I don’t have plans to stop sending the Stellar Platforms Newsletter or the Playful Productivity Newsletter. There are more issues coming up in the next few weeks. Unless you click one of the links in this email, this may be the last time you will hear me talk about TokenTraderTV. So if you are crypto-curious, click on the video link below! (If you don’t ever want to hear about this topic, click here and I will make sure to never bother you with it.) What is Token...

4 months ago • 1 min read
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