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Stellar Platforms Newsletter

by Caelan Huntress

For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an 🇺🇸 American digital nomad living in 🇳🇿 New Zealand, Caelan started his career as an acrobat in the circus. 🎪 He wrote the book on Marketing Yourself 📙 and is on a mission to help one million people develop a playful attitude about life. ✨

Featured Post

From Known to Unknown: the Art of Innovation

Hello Reader, New ideas are only found in surprise. Before Thomas Edison demonstrated the electric lamp on 31 December 1879, he was a laughingstock in the press. "I have not failed," he famously said, "I've just found 10,000 ways that won't work." To innovate something new, Edison had to leave behind what he already knew. New ideas are only found in surprise. What you already know will not help you discover anything new, unless you take your knowledge into the unknown. There are things you...

1 day ago • 2 min read

Hello Reader, It took me an extra two years to get around to it, but I finally recorded Marketing Yourself as an audiobook. If you're the type of person who prefers to listen to your book, then let me read you a story: https://marketingyourselfbook.com/audiobook

3 days ago • 1 min read

Hello Reader, Multiple revisions make better content. Every draft is another chance to get it perfect. But once you stop, you are stuck with what you've got. Sometimes I publish fast - when you're prolific and you like to publish, it's easier to tweet out an idea than write a list of dozens of revisions. "Done is better than perfect" can be good advice for a short video. But if you want to create something high quality, sometimes the quickest path is through high quantity. More options gives...

8 days ago • 3 min read

Hello Reader, When it's time to market yourself, promote your products, and sell your services, most marketing tells a story about the business. This is a common mistake. "When you're going to the market with what you're selling, everybody doesn't care." - Seth Godin The story your customer wants to hear is not your story. It's boring, and it's irrelevant, and it won't cut through the noise to get their attention. But if you tell your customer their own story, you earn their attention. In the...

16 days ago • 1 min read

Hello Reader, Recently I taught an improv workshop at the local repertory theatre. We played many fun games, rapid games which sharpened our wits and made us laugh. What made this workshop work so well was the bell. Whenever the bell sounded, two things happened: Everyone onstage took a bow and went offstage, and Everyone in the audience clapped. This gave a positive, uplifting, and successful finish to each game. Every skit was an intellectually and emotionally demanding experience. The...

22 days ago • 2 min read

Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much...

about 1 month ago • 1 min read

Hello Reader, A good power-up is easy to start & easy to select. When Mario is running through Bowser's kingdom, stomping on turtles and dodging fireballs, he needs to see his power-up clearly. Seeing such an obvious (and visible) power-up makes his choice easy, and fast, and simple. Grabbing the magic mushroom turns him into Super Mario, and that's what your power-ups can do for you - if they are easily accessible. The Personal Power-Up List Take a few minutes and write down a list of...

about 1 month ago • 1 min read

Hello Reader, What’s the difference between a Sales Funnel and a Marketing Funnel? People can get easily confused about these two terms, and that confusion is at least partly my fault. See, I’ve been writing about digital marketing for more than a decade online. I even wrote a book about Marketing Yourself. Despite being an 'expert,' I have been very sloppy about how I use those two phrases. During a recent workshop I was teaching, somebody asked me the question that had me shook: What’s the...

about 2 months ago • 3 min read

Hello Reader, Many people think stress is always bad. The real question is: does the stress damage you, or force you to grow? I get stressed every day. The cold plunge is part of my morning routine. Almost every morning, I immerse myself in freezing cold water for six minutes. The health benefits include: decreased inflammation, release of dopamine, increased metabolism, lower anxiety, shocking away depression, and activation of the parasympathetic nervous system. As far back as Hippocrates,...

2 months ago • 2 min read

Hello Reader, Impostor syndrome is a natural consequence of growth. Growth creates a gap, between who you are now, and who you used to be. We often interpret this gap, internally, as impostor syndrome. Image from iStock The only qualified experts in any subject are those who have collected a volume of failures in their field. That’s how you earn expertise - by learning all of the possible ways that you can fail. The Irony of Expertise is that positive feedback is easy to ignore. Others may...

3 months ago • 4 min read
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